HerCare™ | Early Maternal Risk Detection | hc1
hc1 HerCare

Identify risk and begin care
before baby arrives

HerCare™ is an EHR-integrated maternal health platform that automatically identifies and prioritizes anemic pregnant patients for early intervention.

Maternal anemia affects up to 1 in 4 pregnant women. Despite being identifiable and treatable, it remains one of the most under-addressed conditions in prenatal care.

1 in 4
Pregnant women affected by anemia
$79,600
Conservative annual ROI per 1,000 pregnancies
24/7
Automated EHR monitoring
3
Steps to better maternal outcomes

Patients Flagged

18 today

Care Plans Generated

7 this week

app.hc1.com/hercare/worklist

HerCare™ Maternal Worklist

Real-time EHR risk monitoring

Live

Active Cases

41

High Priority

12

Care Plans Sent

29

Anemia Prevalence

44%

Patient Worklist - Priority Score

Active
Patient Gestation Hgb Ferritin Days EDD Risk

Maria Torres

Iron-Def • Anemia • Recent Preg

23w2d

10.8

19

117

HIGH

Aisha Williams

Iron-Def • Anemia

28w1d

11.2

22

84

MED

Sandra Okonkwo

Iron-Def • HR-Age

31w4d

11.8

28

63

LOW

Maternal anemia is common, preventable, and under-addressed

Iron deficiency in pregnancy is associated with serious complications for both mother and baby, yet many health systems lack the tools to detect and manage it proactively.

Many cases of anemia go undetected during routine prenatal visits. By the time it is identified, treatment options are often limited, leading to costly and urgent interventions.

Postpartum hemorrhage and blood transfusions
Preterm birth and low birth weight
Postpartum depression and preeclampsia
Disproportionate impact in underserved populations

Studies show that up to

1 in 4

pregnant women are affected by
iron deficiency anemia1

Risk of postpartum hemorrhage

Risk of preterm delivery

Risk of blood transfusions

Risk of adverse neonatal outcomes

1 Zulfiqar H, et al. Food Sci Nutr. 2021;9(8):4127-4133.

Three steps to better maternal outcomes

HerCare™ works 24/7 through its integration with your EHR, automating identification and management of at-risk maternal patients.

1

Automatically identify at-risk patients

HerCare™ identifies patients with potential maternal health risks and automatically generates real-time risk assessments and alerts, enabling earlier intervention. Patients are triaged using a proprietary scoring tool that surfaces the most urgent cases in a virtual worklist.

Real-time EHR monitoringPriority scoringVirtual worklist
2

Generate custom, end-to-end care plans

Care plans and medication orders are generated for provider review and returned bi-directionally to the EHR, ensuring communication is provided to all stakeholders in the continuum of care. Individualized treatment plans are created from critical patient data.

Personalized care plansBi-directional EHRProvider workflow
3

Monitor outcomes and impact

Access a library of quality and performance reports to assess patient enrollment trends, performance of maternal anemia screening, opportunities for process improvement, and financial length of stay and readmission impact.

Outcomes reportingScreening performanceFinancial impact

IV iron: A Transformative Approach to Maternal Anemia Management

Unlike oral supplements, which are often slow and poorly tolerated, IV iron delivers rapid improvement in hemoglobin levels. HerCare™ identifies the right patients early so treatment can begin before complications arise.

Rapid hemoglobin improvement

Significant results in 1-2 infusions, enabling proactive vs. reactive treatment

Safe for second and third trimester

Better tolerated than oral iron with a stronger clinical response

Measurable financial return

Treating 30% of anemic patients in a 1,000-pregnancy practice generates $47,600 in IV iron revenue alone

IV Iron Aligns with Quality Measures

Reduced maternal blood transfusions

Aligns with patient blood management and maternal hemorrhage bundles

Reduced preterm birth rates

Supports neonatal safety and NICU avoidance

Improved patient-reported outcomes

Addresses fatigue and recovery post-delivery

Supports health equity

Targets a condition with disproportionate impact in underserved populations

A clear business case for early intervention

Proactive IV iron therapy turns clinical outcomes into financial advantages. The benefits below reflect a conservative model and do not include readmission or length of stay savings.

Fewer urgent transfusions = Safer deliveries
Earlier treatment = Fewer escalations to high-risk OB
Preventing avoidable events = Meeting CMS and payor targets
Happier, healthier moms = Better patient experience scores

Conservative ROI Snapshot

Based on 1,000 pregnancies annually

225 women anemic (25%)  •  68 treated with IV iron (30%)
Transfusions avoided4 avoided at $3,000 each
$12,000
Preterm births avoided2 avoided at $10,000 each
$20,000
IV iron infusion revenue68 patients treated
$47,600
Total Conservative Annual ROI$79,600

* ROI does not include readmission and length of stay savings. Savings percentages are significantly conservative.

The impact of early maternal risk detection

HerCare™ empowers clinicians with the tools to act before complications arise, improving outcomes for both mother and baby.

Early Risk Identification

Proactively detect potential maternal health risks, from preeclampsia to gestational diabetes, empowering clinicians to intervene before complications arise.

Improved Patient Outcomes

Reduce unnecessary blood transfusions, preterm deliveries, and postpartum hemorrhage and fatigue, enhancing the well-being of both mother and baby.

Supports Health Equity

Decrease racial disparity in maternal outcomes by targeting anemia, which is more prevalent and has a disproportionate impact in underserved populations.

Improved Reimbursement Rates

Prevent avoidable transfusions and preterm labor costs to help meet CMS and payor targets and improve reimbursement for maternal services.

"

hc1's Anemia Management program enabled us to standardize care and improve patient outcomes. With HerCare™, we are driving better patient care, while also improving the bottom line.

Chief Medical Officer — Pennsylvania Health System

HerCare™ is built on hc1's proven blood management foundation

HerCare™ is a module within hc1's MyBloodHealth platform, which has a track record of measurable clinical and financial impact across health systems nationwide.

8,000+

Blood transfusion complications avoided

1,900+

Transfusion-associated deaths avoided

$120M+

Savings on blood acquisition costs

2.6x

ROI over 3 years on comprehensive solution

EHR Integration

Works within your existing workflows

HerCare™ integrates directly with your EHR. Care plans and medication orders are returned bi-directionally, keeping every care team member informed without added administrative burden.

Integrated with:
EpicEpicOfficial Partner
athenahealthathenahealthOfficial Partner
+ Additional EHRs

Ready to close the gap in maternal care?

See how HerCare™ can integrate with your EHR and start identifying at-risk maternal patients today.

See HerCare™ in Action