Back to Reality: A Look Ahead Into 2023

March 1, 2023

It’s 2023 and if you’re an event manager, like me, or you just enjoy networking and meeting people in person, our prayers have been answered! We finally have a full year of in-person event opportunities!

This couldn’t come at a better time for hc1. We have great solutions and need a way to introduce and share them. Getting our sales team in front of the right audience is key. Events allow us to meet with current and potential clients face-to-face and stay on top of industry trends and topics.

Some conferences still continue to look and feel a bit different than pre-COVID events. Several offer hybrid participation options, which doubles the strategy and execution for sponsors and presenters. The same content may resonate with both in-person and virtual audiences, but the presentation, delivery and follow-up are vastly different. It's much easier to gauge an audience's reaction when you're in the same room.

With a solid post-COVID event year under our belt, it was easy to decide where the hc1 team needs to be this year. For 2023, we have a busy schedule of events taking place throughout the country and I couldn’t be more thrilled!

Event sponsorships, cocktail receptions, product theater, speaking sessions and more are all on the docket for us this year. Sponsoring events gets our name out there, but also helps further the great work organizations and individuals are doing in the lab industry. Speaking sessions and product theaters provide us the opportunity to team up with clients and share what they are achieving with hc1 solutions. By sharing our stories, we are able to inform labs about what is possible today. We often host cocktail receptions as a casual environment in which to network and further conversations with hospital, health system and independent lab leaders.

hc1 kicked off 2023 at ASCP KnowledgeLab in Scottsdale, Arizona. Next up for our team is Executive War College (EWC) in New Orleans from April 25–26, where hc1 is a Benefactor Sponsor. This is a premier event for hc1. We have the amazing opportunity to present to leaders of the nation's most innovative labs not once, not twice, but three times! Our chairman and CEO, Brad Bostic, will present on the main stage and our Executive Director of Client Success, Jennifer Maxwell, will join a Master Class session alongside Zac Zahara, COO of Laboratory Services, MultiCare Health System, and our VP of Data Strategy, Chuck Girard, will conduct a benefactor session presentation with Olivia Choudry, Ph.D., senior partner solutions architect, AWS. In addition,  hc1 would love to meet with you there - to request a private meeting time, just complete our meeting request form. It’s going to be an exhilarating few days!

Our team will get a bit of a rest, but we’re right back at it in June as we plan to attend ASCLS LabJAM. Jennifer Maxwell will again take the stage, this time with our friends from Augusta University Medical Center, Department of Pathology—Brooke Whitaker, DCLS, MLS(ASCP)CM, manager, pathology laboratory utilization; manager, microbiology laboratory and Brandy Gunsolus, DCLS, MLS (ASCP) CM, doctor of clinical laboratory science. You’ll also be able to find  hc1 in the exhibit hall there.

In July, we’ll be heading to the West Coast for AACC. This is the biggest event we’ll be attending in 2023. With 17,000+ people, hc1 will be one of 750 exhibitors. This event gives us the opportunity to showcase our solutions at our booth and during a product theater session. 

In between these in-person events, hc1 will host webinars showcasing our latest lab solutions. Watch our events page at hc1.com/events for more information. 

We are so grateful for these opportunities and love sharing what we do with the lab industry. We have a packed schedule for this year and wouldn’t want it any other way. No rest for an innovative company with a lot to share!

Be sure not to miss seeing us at an event—sign up to join our hc1 events mailing list!

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Ginger Hart is the hc1 Events Manager at hc1 since 2021. Prior to joining hc1, Ginger worked in event management in the pharma industry. Before entering healthcare, she served as an Events Manager at Google HQ in Silicon Valley, CA for 11 years. She currently lives in Zionville.