Labs struggle to meet demands to generate more revenue and maximize their capacity

Many laboratory outreach teams struggle to identify opportunities, manage client relationships, and proactively serve providers, as their data and processes are scattered across a variety of disconnected systems and spreadsheets. These systems are often not built with the lab in mind and don’t communicate well with one another, making it difficult and time-consuming to act on sales opportunities, resolve customer issues quickly and collaborate across departments.

Ultimately, valuable resources are wasted and patient care and provider relationships are put at risk.

Disconnected Systems

Laboratory data and workflows are often trapped in disconnected systems that were never designed to support the complexity of the modern lab outreach program.

Lack of Data

Many lab outreach teams operate without insight into provider relationships, volume trends, or performance, making it difficult to identify issues and areas for improvement.

Strategic Challenges

Labs are under pressure to generate more revenue and maximize their capacity, with many facing a decision on whether to invest and grow or sell their outreach.

Technology and expertise designed to accelerate lab growth

hc1 Growth™ brings sales, service and connectivity onto a single technology platform, empowering lab outreach teams to collaborate in real time to accelerate growth. Our platform includes robust prospecting, sales, and service functionality built for labs and real-time order processing and results delivery. When combined with our expert-backed advisory services, hc1 Growth helps labs capture new business, expand inreach testing, and provide proactive customer service. By facilitating communication, improving efficiency, and providing actionable insights, hc1 enables labs to maximize the potential of their outreach program.

Quickly and easily find the exact providers that need your testing
Gain insight into provider relationships to drive sales and improve service
Connect to providers in real time to provide instant access to diagnostic information
Develop the right strategies to invest in your lab outreach program

Connectivity

hc1 InterConnect™ is our groundbreaking clinical data exchange platform. HITRUST-certified, this state-of-the-art proprietary solution empowers healthcare organizations with seamless bi-directional data exchange and actionable business insights. By optimizing connectivity and analytics, hc1 InterConnect ensures maximum control over your healthcare network, driving efficiency and accelerating ROI.

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Outreach

hc1 Outreach™ brings prospecting, sales, and service workflows onto a single platform, enabling labs to improve efficiency and accelerate growth. Real-time insight into provider trends and performance empower sales and service teams with the information they need at-a-glance. Meanwhile, our lab experts work with you to develop the right strategies to win new business and expand inreach.

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We needed a better understanding of what was taking place within our clients’ hospitals. To grow, we had to improve. That’s where our lab-specific CRM proved invaluable.

Nate Koenig Former Chief Marketing Officer, Incyte Diagnostics

Additional Growth Resources

5 Ways to Grow Your Outreach Lab Business

September 13, 2023 Outreach means extending services or assistance beyond current or usual limits. I...

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The Importance of Outreach for Health System Labs

February 7, 2024 According to a report from the American Hospital Association, over half of hospital...

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4 Tips to Grow and Manage Your Lab Outreach Program

August 21, 2024 Outreach is an important piece of any successful laboratory. For reference or specia...

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Ready to see how hc1 can turn insights into action to accelerate your laboratory growth?

Speak to Our Team